Watford secure renewal of Purple Flag award

Watford is celebrating after learning it has successfully renewed it’s prestigious Purple Flag status for its evening and night-time economy (ENTE). Purple Flag is a town and city centre award – similar to Blue Flags for beaches – which aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm & 5am.

Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and residents. Watford is proud to have held a Purple Flag since 2012.

Visitors and residents heading into Watford town centre over the festive period can enjoy a whole host of fun activities. Winter in Watford is always a special time of year giving visitors the opportunity to go skating on a real ice rink, see Christmas shows, visit our much-loved Christmas panto and take the children to Santa’s grotto. Watford has many family friendly restaurant chains as well as a range of independent eateries and cafes.

Shoppers are also well catered for with fantastic store at Intu Watford out on the high street and free parking offers across December are sure to be popular. Watford’s range of bars, pubs and nightclubs cater for those that want to make the most of the festive party season!

Since 2007, the programme has awarded the Purple Flag status to over 65 towns and cities in the UK and Ireland. Purple Flag accredited areas have all reported a consistent increase in footfall and a decrease in crime within the ENTE. The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside – a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

Maria Manion, Chief Executive of Watford BID, said “We are delighted Watford has maintained its Purple Flag award. We work closely with all our colleagues across the town centre, including local businesses, Pubwatch, the Police and the Council, to ensure those who visit the town have both an enjoyable and safe time. It’s great to see the Purple Flag assessors recognised the hard work and dedication of all our partners”.

Sarah Walker Purple Flag Programme Manager at the ATCM said:

"There are now over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation. The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together in a strong partnership to which we are seeing great examples of across the country”