Watford Retains Purple Flag Status

Watford has renewed its Purple Flag status after successfully demonstrating that it has a safe and well-managed night-time economy with a great offer including clubs, bars, pubs, entertainment, restaurants and an events programme.

Launched in 2012, the Purple Flag standard is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. It allows members of the public to quickly identify town and city centres that offer an entertaining, diverse, safe and enjoyable night out.

Watford is the only town in Hertfordshire to hold a Purple Flag award and every two years the town has to re-apply. The process includes a comprehensive application which details the partnerships in place across the town, what’s on offer and how it’s managed. This year Watford also successfully applied to extend the Purple Flag area to the intu shopping centre and the lower part of the High Street up to the museum.

The assessment also involved an overnight visit from two independent assessors in August. Watford BID, the Police, Watford Borough Council and managers from the night-time economy hosted the assessors who spent the evening visiting many of the town’s establishments and were also given a behind the scenes look at the intu development and visited the museum.

The Purple Flag programme is run by the Association of Town and City Management (ATCM). Ojay McDonald, CEO of the ATCM said: "There now are over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation.
The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together and across the country we are seeing some amazing examples of this type of partnership working."

Maria Manion, Chief Executive of Watford BID, said “We are delighted that Watford has maintained its Purple Flag status. This is credit to the partnerships in place across the town and the commitment of agencies and businesses in creating and maintaining a safe and welcoming town for everyone.”

Visitors and residents visiting Watford town centre can enjoy a vibrant mix of food and drink, entertainment and events which will soon include a cinema and new restaurants. For a directory of venues and things to do visit: