Watford residents urged to Shop Local and help business community to survive and thrive

Watford BID are proud to be working on this important campaign in partnership with Watford Borough Council and the message is clear - ‘Shop Local, Shop Watford’! Support the wealth of excellent local businesses our shopping areas have to offer this Christmas and beyond!

From popping into a local bakery for a cake, or buying a quirky gift from an independent shop, by shopping locally people can help local business owners and local communities get back up and running after the challenges of two periods of lockdown and restrictions.

Along with Watford town centre and High Street, there are a number of other diverse shopping areas in the town the initiative is supporting including: Watford Market, Queens Road, Whippendell Road, Market Street and St Albans Road which has recently undergone public realm improvements. Information and a listing of key traders can be found at

Elected Mayor Watford Peter Taylor said “It’s vital, now more than ever, that we all do what we can to support our local Watford businesses. The past few months have been so difficult. Whether it’s your local grocer, florist or fabric shop, they all need our support so they can survive this crisis, and thrive in the future.

“For many businesses, Christmas is their busiest time, so it’s really important we support them as much as we can. Shopping local means money is kept in the local economy – supporting jobs and local families. So this year, when you are thinking about Christmas presents for friends and family, explore some of the wonderful businesses in the town and their unique products. These businesses are the heart of our community and we need them to still be there for us in the future.”

Shop Local Shop Watford is one of a number of active initiatives that Watford Borough Council is running in support of the local business community. These include the Business Recovery and Growth programme - a free business support initiative tailored to the needs of local businesses and residents across the town. More information can be found at

To find out more on Shop Local Shop Watford, please visit