New John Lewis Style Studio!
Delivering a new level of personal experience, John Lewis & Partners Watford will introduce a Style Studio where four personal stylist Partners will offer customers complimentary appointments and daily fashion talks.
John Lewis & Partners Watford
The new Studio places the Womenswear floor at the heart of style, fashion and fit advice and has been designed to give customers an inspiring and luxe environment to shop in so they can explore their own style. The first week of the Watford launch proved so popular, the Studio accounted for (XX%) of the total Womenswear trade for the shop.
The Style Studio will also introduce daily Style Talks, led by the expert Stylist team; offering advice on the need-to-know topics such as ‘finding your perfect foundations - underwear solutions’ to more of-the-moment trend discussions such as ‘how to wear this season's key piece, the boilersuit, in five ways’. These Style Talks have already proved popular at John Lewis Oxford Street, White City and Cheltenham with 20% of customers attending going on to book a personal styling appointment after attending a talk.
Drop-in or Pre-Book
Customers can choose to either drop-in and speak to a Stylist for instant advice or help to find the perfect piece quickly and easily or they can pre-book in for a complimentary appointment at a time that suits. For pre-booked appointments, that are up to two hours, there are five options to choose from including Wardrobe Refresh, Holiday, Workwear, Special Occasion and the Perfect Pair of Jeans. Appointments can be booked by phone or on johnlewis.com, at the experience desk in store or by visiting the Style Studio.
The opening in Watford is part of a nationwide roll-out of the Style Studio, which will be introduced to
30 John Lewis shops over the next six weeks, following the initial successes of a five-shop trial. Personal styling has proved so successful across the estate that the overall number of appointments carried out in the year-to-date is up 30% on last year.
Our Womenswear Collections
Alongside the Style studio our stand-alone own brands, John Lewis & Partners, Kin, modern rarity and AND/OR offer a versatile set of collections each season, each with their own individual style. Favourite brands like Boden, Hush, Whistles and Ted Baker also sit alongside boutique spaces, fresh with the latest season drops.
Following an appointment, stylists can continue to advise customers via a keeping in touch service using a personalised app. If customers opt-in, Stylists can text or email with follow-up advice, alerts for in store events or updates on when a new collection arrives from their favourite brand.
Sabrina Murphy, Head of Branch John Lewis & Partners Watford, said: “We’re so excited to bring the Style Studio to our customers in Watford, who love fashion and are always looking for new experiences. It’s such a wonderful space and a great hub for all the different Styling activity we offer. Whether customers are in need of a fantastic party dress or the perfect fitting jeans, our expert stylists will use their knowledge to help inspire and guide customers, bringing our own brands and branded collections possibilities to life for everyone.”