Our year 1 projects – a snap shot

Watford in Bloom

In our first year of operation Watford BID put in place 116 additional floral displays around the town centre.

These consisted of:
• 54 double cubes each containing 250 plants
• 19 three tiered planters
• 27 baskets over railings
• 16 hanging baskets

The theme in 2017 was red, white and blue to commemorate the Queen’s birthday and Olympics.

Christmas Lights

Watford BID increased the number of Christmas lights and displays in the town by 100%.

• Additional lights were also put in place on Market Street and outside the Peace Hospice
• We hosted the first town centre Christmas Lights switch-on featuring a snow king and queen on The Parade – the event launched a co-ordinated Winter in Watford campaign

Winter in Watford

This campaign saw Watford BID co-ordinate a seasonal marketing campaign in partnership with the Colosseum, Watford Palace Theatre and Watford Borough Council – we took the campaign on the road with bus backs promoting Watford.

Service Excellence Awards

At the end of February the town’s businesses celebrated customer service excellence in Watford. 340 business representatives attended our awards ceremony at the Watford Colosseum. There were 15 award categories plus an outstanding employee award won by Matt Caylor from Jury’s inn.

Watford Weekender

In October 48 businesses participated in our first Watford Weekender offering discounts, promotions, activities and events across the town. Prizes to the value of £5,000 were also donated by local businesses.

Supporting and sponsoring events

Watford BID sponsored the Imagine Festival and Diwali – these are important events which are well supported by local residents and visitors to the town. We also played an active part in supporting and promoting other Big Events happening in the town.

Promoting Watford to our customers

We produced 15,000 Visitor Guides to Watford which were circulated at the Masters Golf Tournament at The Grove and via information points across the region.

We have promoted Watford For You via a refreshed website and through a variety of social media channels plus we have used advertising and radio opportunities. We have partnered with the Watford Observer in a number of campaigns which held us promote Watford to a broader audience.

We negotiated the all star package worth £6,000 free of charge at the Big Screen on the Beach, and free pitch side advertising at Watford Football Club.

Communicating with businesses

The Watford BID hub went live early in the BIDs first year this features regular updates about footfall across the town plus other items of interest and news.

At the end of each month a news update is circulated to all those businesses on our email database.

We have produced four newsletters over the course of the year – these have been hand delivered to every business in the town.

In February we hosted a B2B event and invited our partners and other stakeholders working with us from across the town. We combined the day with a selection of practical workshops.

If you want to know more about our first year at Watford BID…

Watford BID Annual Report


Watford BID Film