Watford Business
Improvement District (BID) Ltd
Watford BID news

Watford BID to host second Watford Weekender


We are delighted to be hosting a second Watford Weekender event on 13th & 14th May 2017.

What is it?

The Watford weekend is two days of offers, discounts and events run by Watford BID. We promote activity in town centre businesses using the ‘Watford For You’ brand to encourage footfall, dwell time and spend in Watford.

Our first weekender in October proved to be a success, with footfall up in the town and many businesses achieving increased sales / bookings etc. In the current ‘discount culture’ with the likes of Groupon and vouchers apps, the best results came from businesses that offered 20%+ discounts and compelling free events and giveaways. To get a flavour of the promotions on offer last time go to: http://www.watfordforyou.org/weekender/

Opportunity for your business

If your business wishes to run a special offer, promotions, host an event, giveaway or any other activity that weekend, we will promote it for you in the 15,000 Watford Weekender brochures, which will be given out in the run up to the weekend and on the weekend itself. You will also be included in our digital, print and radio marketing campaigns.

How do I get involved?

Decide what kind of activity your business can offer. Ideas include:

  • Discounts (such as 25% off)
  • Goody bags / free samples
  • Live music performances
  • Special price set menus
  • Cocktail masterclasses
  • Product / beauty Demonstrations
  • Free gift with purchase
  • Styling advice / fashion workshops
  • Free cake with every coffee
  • Story telling / children’s craft

Contact us with your offers

Simply send your offer (with any terms &conditions) to kate@watfordbid.co.uk or call 01923 919983 to book in a meeting to discuss what kind of activity will work best for you.

Please confirm your plans by 7th April for inclusion in the Weekender brochure distributed to 15,000 people across the town centre and key local venues.